The Sicilian Ceramic Routes return to BIT: “Great interest from cultural and experiential tourism operators”

Milan, February 12, 2025 – One year after the presentation of the passport, the six municipalities that created the “Sicilian Ceramic Routes” return to BIT to renew their commitment to continuing this journey together. Burgio, Caltagirone, Collesano, Monreale, Santo Stefano di Camastra, and Sciacca will therefore continue to work together to best respond to the extraordinary interest shown by international cultural and experiential tourism operators who, this year as last, crowded the space set up within the “Sicilia” pavilion during the three-day BIT in Milan, which has just concluded, thanks to close collaboration with the Sicilian Regional Department of Tourism.

“Already last year we noticed great interest from market operators,” state the six mayors. “The choice, shared with Regional Councilor Elvira Amata, whom we thank, to create displays of artistic ceramics within the “Sicilia” pavilion, extraordinarily attracts the interest of tourism market operators who stop to look at them, photograph them, and ask for information about our project.”

After the launch at BIT 2024, in just a few months the Sicilian Ceramic Routes project has successfully involved more than 60 entities including ceramicists, restaurateurs, and hoteliers who were the first to believe in the project’s extraordinary potential. The Ceramic Routes passport is indeed a tool that allows tourists to be guided on a tour to discover an original and beautiful Sicily, offering unique experiences, such as being able to create a piece of artistic ceramics with their own hands, assisted and guided by partner ceramicists. It also allows them to obtain discounts and promotions at other shops and accommodation facilities and, above all, the guarantee of receiving a gift of artistic ceramics, made by the partner ceramicists themselves, once the tourist has completed the tour of the six cities.

They will therefore continue to work together to best respond to the extraordinary interest shown by international cultural and experiential tourism operators

The potential of the Ceramic Routes passport was also highlighted by the well-known Corriere della Sera journalist Alessio Ribaudo who, along with the Councilor of Santo Stefano di Camastra Alessandro Amoroso, took part in the talk moderated by the director of the Migi Press agency Michele Ferraro, recalling in a very interesting historical overview how the value of Sicilian artistic ceramics goes far beyond the aesthetic aspect, being an integral part of the island’s culture and identity.“Together it is easier to achieve the goals we have set for ourselves,” states Councilor Alessandro Amoroso on behalf of the six Sicilian ceramic cities. “We have understood that by networking it is possible to enhance the work of our ceramicists also from the perspective of its cultural and tourism potential. Hence our presence for the second time at BIT in Milan. Councilor Elvira Amata spoke of a Sicily entirely dedicated to tourism, where every place and every landscape tells something important and therefore must be valued. Our initiative goes precisely in this direction because, through the passport tool, visitors can be protagonists of an original tour to discover a beautiful and, in some respects, still little-known Sicily. There is no doubt, therefore, that we will move forward and, on behalf of all six Municipalities, I renew the invitation to our artisans and entrepreneurs, particularly those in the tourism and hospitality sector, to join the passport program.”